REI Marketing Tips

Last week I interviewed a friend of mine who is currently flipping 3-4 REO properties each month in Miami, FL.  What is most intriguing about what he’s doing is that he has systematized his complete process, and he has 2 interns helping him flip the houses.

He makes an average profit of $6,000 per flip, so you can quickly do the math and see how much he makes each month.

Last week (before the interview I did with my friend Alex) I spent 2 full days in Phoenix, Arizona.  I went out there with my real estate investing partner to evaluate the market for opportunities, and see if we wanted to expand there.

After 2 very busy days, we have decided that there’s plenty of opportunity in that market, and that we’re going to expand.  One of the obstacles, however, is that we don’t have a local set of eyes to do a lot of the work that we would normally do ourselves here in San Diego.

I’ve always been one to practice what I preach, so we decided that one of the best ways that we could immediately get some help would be to hire some interns to help us expand into a new market.

Since I’ve been a huge advocate of hiring interns for your real estate investing business for a long time, today I sat down as if I were a new investor and mapped out exactly what the interns would do for me, and how I would go about hiring them.

I’m going to map this out for your right now in this blog post, so you can duplicate our success.

1.  Decide What The Intern Is Going To Do: We’ve decided that we’re going to create 2 different internships for our expansion into Phoenix: a Real Estate Investing Internship , and an Internet Marketing Internship For A Real Estate Investing Company (note: those are the actual titles we used in the job description).  However this doesn’t mean that we’re only going to hire 2 interns.  We might actually hire 2 or even 3 interns for EACH position (we want to be prepared for attrition, and also to let the cream rise to the top and see who the best performing interns will be.

The Real Estate Investing Intern will be focused on “traditional” real estate investing work, such as evaluating properties, meeting with contractors and getting repair estimates, coordinating closings, and focusing on the transactional side of real estate investing.

The Internet Marketing Intern will be focused on using the internet for marketing our business.  Since Phoenix has an abundance of deals, this particular intern will be focused on finding buyers for our properties.  They’ll be doing this by building a blog, and then having an accompanying Twitter feed, YouTube Channel, and lead capture pages.  They’ll create content and set out “link bait” (in the form of articles, free reports and videos) to help us build a buyers list.

As you can see, the first internship will require someone who is interested in real estate, but the 2nd internship could be for anyone interested in marketing, internet marketing, or general business.

2.  Create a List of Responsibilities For Each Internship:  We created a list of probable tasks and responsibilities for each of the internships.  This might obviously change over time, but we wanted to get something down as quickly as possible.  These list of responsibilities also became part of our job description (more on this later).  Here’s the initial  list of tasks for each intern:

Real Estate Investing Internship
- Evaluating properties for acquisition
- “Walking” properties, meeting with contractors, and creating videos of properties
- Analyzing comparable sales data and estimating potential profit of individual deals
- Analyzing data for multi-family properties to evaluate cash flow, cap rates and profitability
- Tracking renovation progress and timelines to ensure deal profitability
- Coordinate closings and work with escrow company manage the process from contract signing to close of escrow

Internet Marketing Internship For A Real Estate Investing Company
- Using video and well written video descriptions to drive traffic to our sites and market our properties
- Become well versed in local search and SEO through our training, and implement these strategies to help us dominate the search engines.
- Use social networking, social media and social bookmarking to drive a flood of traffic to our sites
- Install analytics and goal tracking on all of our websites, launch experiments, and help us make our sites get more traffic and increased conversion percentages
- Build a new blog using WordPress (open source blogging platform)
- Build lead capture forms and landing pages to maximize conversions & build a list of buyers for investment properties

3.  Write The Job Descriptions:  Fortunately I’ve written plenty of job descriptions for plenty of internships, so I have a great idea of what needs to be done.  However, if you’re unsure, I actually have a webinar where I break down the 10 steps to writing a winning job description to get a flood of people applying for your internship.  (It’s actually an action packed webinar full of content about the top 3 internships you need to create for your company, but if you just want the information about how to write a winning job description, just fast forward to the 44 minute mark).

4.  Decide Where To Post The Internship:  If you watch the the same content webinar I reference above, you’ll see that we reveal our list of Top 25 Internship Job Posting Websites at minute 54.  However, for real estate investors, we recommend that you post your internship to a local college or university where you plan on investing.  The reason is simple: you’re going to want your intern to go out and look at properties and find deals for you.  That’s why for these 2 positions we’re posting our job to Arizona State’s intern job posting board.  It’s free to post there, and we’ll find an intern who is local and knows the area well.  If you don’t know whom to contact at a particular school, or where you can find interns looking to gain experience in a particular field (like real estate or marketing), then watch this short video.

5.  Call The Recruiting Coordinator At The School Where You’re Going Post The Internship: As soon as I had my job description ready I called the recruiting coordinator at the school I was going to post my message to.  If you’re wondering what’s the fastest way to find: A) what schools you should even be contacting or B) what the name, phone number and email address are of the recruiting coordinator, then watch this short video.  Once you know who you’re calling, pick up the phone and call them.  I’ve actually prepared scripts for calling into these schools (more on this later), but because I’ve done it so many times now, it’s easy for me (and it will be easy for you as well).  Today I found out that at ASU it’s free to post, and that my account would be “approved” to post a job within 24 hours.  But making a phone call first, BEFORE posting the job, makes it much more likely that your account will be approved quickly.  In fact, today, by making the phone call, I even found out that ASU has a real estate investing club, and that I could post my internship there.  Talk about an easy way for me to find my new interns!

6.  Start Reviewing Resumes:  At this point all I need to do is review the resumes of potential interns.  I ask them to include a cover letter explaining whey they’re a good candidate for the position.  If they can’t include a cover letter (and fail that test) they won’t get a call from me.  It’s a simple test to see if they can follow instructions.

7.  Conduct A 1st Round Of Interviews Over The Phone:  For candidates who sounded good on paper, I’ll email them and set up a phone interview.  On the phone interview I want to find out about them.  At a minimum, I want to know the following information:

- What made you apply to my job post?
- Why do you want an internship?
- What do you know about the position? (in other words, what do you know about real estate investing or internet marketing)
- When do you plan on graduating? (we’ve made it a policy to not accept freshman/1st year students since they are adapting to school life and adding an internship is too much)
- How heavy is your course load?
- How many hours per week, at a minimum, can you dedicate to the internship?
- Are you looking to earn credit for your internship?
- Do you have the tools necessary to complete this internship (PC, cell phone, skype, video camera, car for the real estate investing internship, for example)

I have a list of dozens of other questions, but you get the point here.  I’m trying to do some initial screening and fact finding, and see if we “click” and a I get a good feeling about the person.

8.  Invite The Top Candidates Back For A 2nd Interview:  After the first round of interviews I email back the people I liked and schedule a 2nd interview.  I ask more questions, and at the conclusion, if I think that they could make a good intern (and addition to our team) I give them a specific deadline (usually 48-72 hours) to send me an email with the following information:

- Are you still interested in the internship
- Why would you be a good candidate for the internship
- The specific start date that you can begin
- The minimum number of hours per week you can commit to
- The end date of your internship

9.  Extend The Invitation:  At this point I’m ready to extend the offer to the prospective intern.  As I mentioned earlier, many times I’ll hire 2 or 3 interns for the same position.  They can work together as a team, and the best interns will quickly show their stuff.  Interns also like working in a team environment, and let’s face it: they do have exams and a social life, so if an urgent task pops up, I’d like to have 2-3 people who can complete it, not just one.

10.  Put Them To Work:  As soon as the intern accepts the offer, I put them to work.  I usually start out with a “kick start” call to make sure that they understand the big picture: what our company does, how we make money, who our target audience is, and what we’re looking to accomplish.  I can’t tell you how important this is: your intern is probably going to work on some very focused tasks and projects for you, so it’s important that they understand the big picture.  Then, every single day that they work on their internship, they have to send me an email detailing:

1.  What they did that day, and the results that they got
2.  Any problems or challenges they encountered
3.  Any questions they have for me

Sending these 3 items to me in a daily email is a MUST, and it’s a non-negotiable.  They simply have to do it.

Next Steps:

Hopefully between the interview with Alex, and the steps that I’ve laid out for you here, I’ve inspired you to take action and hire an intern for your real estate investing business.  You’ll be amazed at how much more productive you become, and how having an intern forces you to create documented systems that only help your business.

Speaking of documented system, we do have a system that we’ll be releasing to the public in the very near future.  It’s going to be extremely affordable, and inside of it we’ll include the 2 job descriptions for the 2 internships I talk about in this blog post.  Plus it includes scripts, templates, internship agreements, instructional videos and a whole lot more information.  It’s extremely affordable, and as soon as it’s ready I’ll update this blog post with a link.

In the meantime, I want to leave you with comment from someone who has our system, and also a video.  The first is a comment from Jesse C’de Baca in Denver, CO who writes to us and says:

I’m always looking for ways to scale my business – whether through automation or outsourcing, both which have their inherent drawbacks. The concept of getting unpaid interns as a solution to bridge those flaws has been such a mindset-shift for me.

I already have 2 interns working for me within 2 months, and they work about 20 hours a week each for me! I haven’t even yet called any of the schools directly, which I plan on doing soon to get more interns.

Not only have they gotten good work done for me for free, but they have FORCED me to develop duplicatable systems for my business processes, which has really helped me to hustle and get more done in less time.

Not only that, having interns make me look a hell of a lot “bigger” in my clients eyes, which feels pretty good too.

Thanks so much again for showing me a way too scale my business at near-zero cost.

The final thing I want to leave you with is proof that interns can help grow your real estate investing business, and find you deals.  Here’s video of “Ben The Intern” who found a killer deal for us during his internship.  Imagine not having to go to a closing, but have your intern attend on your behalf instead:

As a reminder, we’re releasing an updated, more cost effective version of our intern system in the next few days.  Be on the lookout for it!

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The other night we had the opportunity to interview a very successful real estate investor based out of Miami, FL by the name of Alex Pardo.

Alex flips 3-4 REOs each and every month, and makes an average profit of $6,000 per flip.  But the best part of his business is how interns are helping him flip these properties and grow his business.

Listen in on this interview as Alex tells all about how he finds, hires and manages his interns, and how they have helped him grow his business, systematize it, and enable him to work less, while still making more money:

Enjoy the case study interview, and feel free to download it and take notes. In case you want to visit the original page and see the “Big Button” that we reference at the end of the interview, you can do so by clicking here.

Also, if you’d like to download a Free Video Training Course with 20 free videos telling you how to find, hire & manage interns please visit www.InternProfits.com

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If you haven’t already registered for this Wednesday evening’s training call, you need to do so right now. Just visit this webpage.

My friend, Phill — who will partner with you — is by far THE MOST successful real estate investor I have ever met. He’s done over 1,200 deals since December 15, 2003 (on that date he did his very first deal). Over 1,000 of those were short sales!

Phill has mastered and perfected (and invented some of) 12 different investing strategies that allow you to get paid on ANY deal you come across… in ANY situation… in ANY market of the United States!

Half of the 12 strategies he teaches require NO money down to implement.

(Also… It doesn’t matter where you live — big city or small town — Phill’s 12 strategies can be used to turn almost ANY lead you get into a deal.)

Right now, Phill’s doing approximately 20 deals each and every month. In fact, we calculated it and on average he’s completing one deal every 39.5 hours!!

Check out the video of Phill & I in his mansion in Austin. Then go here to register for the webinar: https://www2.gotomeeting.com/register/463905090

Remember, this very special training takes places this Wednesday night, September 29th at 6pm PST/ 9pm EST, but you have to register for it first (for free) right here:
https://www2.gotomeeting.com/register/463905090

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I recorded a short video explaining the bonus package that I put together for anyone who picks up the platinum version of Kenny Rushing’s Bulk REO Trader system.

Unfortunately, due to the 1-on-1 access you’ll get to me with this bonus, I can only offer it to the first 20 people.

Check out all of the details here:

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I’ve personally know Kenny Rushing for nearly 2 years now.
I like Kenny, I respect him greatly as a both a real estate
investor, and as a business person.

In fact, here’s a picture of Dreama and I with him from
just a few weeks ago in Los Angeles:

But as much as I like Kenny, I have to tell you the honest
turth about his Bulk REO system:

There’s a couple of big problems with Kenny Rushing’s Bulk
REO Trader system, and if you overlook them, you’re going
to find it VERY difficult to close any deals.

http://bulkreotrader.com/?1005624

Let’s face it, closing deals is why you want to buy his
system, correct?

Okay, so here are the problems, and here’s how, if you
buy the platinum version of Kenny’s program through MY link,
I’ll help you overcome them:

1. You need a professional image to be taken seriously by
anyone selling bulk REOs.

Do you think that your “we buy houses” website is going to
produce the image you’re looking for?
Do you think that with an email address of like
fredbuysatlantahouses@hotmail.com you will be taken seriously?

Of course not. But when you get your copy of Kenny’s course
(the platinum version), I’ll give you a free website that
my developer will create for you.

Nothing flashy, but a simple website created in WordPress
so that you can edit it as you see fit, once we’ve built it
for you. In fact, I’ll even help you pick out a domain
name that sounds, looks and IS professional.

2. You need to SOUND like a professional when you’re
trying to flip bulk REOs.

Are you a rookie when is comes to selling yourself on the
phone?
Does the thought of calling an asset manager at a major
(or even minor) bank get you nervous?

Before I started my real estate investing company in 2003
I did corporate, business to business sales. I generated
all of my own leads through cold calling.

I have called on major lobbyists and law firms in
Washington, DC to C-Level executives at companies like
Verizon & Comcast.

I know what it takes to be successful selling on the phone.

To be successful in this business you’re going to need to
learn how to MASTER selling on the phone.

When you get your copy of Kenny’s course (the platinum version)
I’ll PERSONALLY provide you with the following:

i. 4 “Group” telesales coaching sessions for the smart
investors who buy the platinum version of Kenny’s course
through my special link.

ii. 2 Private “1-on-1″coaching sessions where I’ll personally
help you become more comfortable on the phone, work on your
scripts, help you overcome objections, and MUCH, much more.

If you can’t master the selling on the phone and sounding
professional, it doesn’t matter what other crappy bonus
someone else is going to give you . You won’t even have any
deals to analyze, let alone flip…

3. Access to a partner who can “proof up”

Banks and lenders are going to want to see that you’re serious.
Kenny has the best proof of funds letter in the industry, but
what about if the bank wants to verfiy that you have the funds,
in the name of the company who’s buying the bulk REO package?

Dreama and I are willing to partner with you, AND let you use
our bank statements (sorry, they’re only 6 figures, not 7)
to help strengthen your offers on every deal you’re working on.

All you need to do is to indicate that you want to do a deal
split with us, and we’ll proof up and partner with you on the deal!

So there you have it.

3 REAL bonuses that actually HELP you close more bulk REO deals.

Let’s face it. If you:

-Have an unprofessional website or domain name or email address
-Suck on the phone and sound like a stumbling, mumbling rookie
-Can’t proof up and show bank accounts with CASH in them that
match the name on the contract

…then you’re probably not going to be closing on many bulk
REO deals.

That’s not to say that you couldn’t…but realistically, it
would be pretty tough.

Go ahead and grab Kenny’s platinum version of the course:

http://bulkreotrader.com/?1005624

Email a copy of your receipt to me at justin AT reimarketingtips DOT com
and my team will call you to get you set up and on BOTH the
group AND personal telecoaching calls to make you a master
salesperson on the phone.

In bulk REOs, more than any other business, your ability to talk
on the phone, establish connection and rapport, sound and look
professional is more important than in other kind of real estate
investing.

I’d hate to see you invest in Kenny’s program only to discover
that you’re missing this simple yet CRITICAL elements.

Take action now, and email me your receipt, and we’ll get you
set up with your bonuses right away.

Happy Bulk REO Flipping,

Justin Lee

PS- Here’s link that 1 more time to ensure that you get all of my
bonuses: http://bulkreotrader.com/?1005624

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My friend Kenny Rushing is a giving away an unbelievable FREE Report explaining exactly how you can flip bulk REOs without using any of your own cash or credit. In fact, I recently saw Kenny at a live event in Los Angeles, and I had a chance to sit down with him and do a quick interview:

Grab a copy of Kenny’s Bulk REO free report right now!

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If you’re working on a deal with Indy Mac, or you’re curious about lender buyouts and the FDIC really work, watch the short video below:

Feel free to leave a comment, I’d love to know what you think.  For me, in a word, I’d describe it as “sickening” (especially knowing how Indy Mac has rejected certain short sale offers)

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For those who didn’t see the ground breaking webinar that we hosted last night, you’re in luck. We’ve arranged a replay for you.

Just visit http://www.reimarketingtips.com/fundingreplay/ and you’ll see exactly how you can:

* Flip Short Sales To FHA Buyers Without Worrying About 90-Day Seasoning
* No Longer Worry About Bank Of America’s 30-Day seasoning
* Legally and Ethically Flip any Short Sale or REO Property
* Go to a Real Estate Investing & Foreclosure Boot Camp for FREE

That last point is important. I can only leave the webinar replay up until Sunday night at midnight. Nathan and Chris are letting every who takes them up on their amazing come to a FREE bootcamp in Las Vegas. but they need to finalize their numbers ASAP, so the offer for the bootcamp comes down at midnight on Sunday. Hurry up and check it out now by clicking here.

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I recently met Nathan Jurewicz, aka “The Short Sale Kid” at an event in Las Vegas, for the first time ever.
Before I met him, I though that he was an arrogant punk who made a lot of silly videos.

However, after meeting him in person, I learned a valuable lesson about “not judging a book by its cover”.

Nathan, his business partner Chris McLaughlin and I will be hosting a very special webinar this Wednesday evening, October 28th, at 6pm PST/7pm MST/8pm CST/9pm EST. Watch the short video below to learn more:

To register for this revolutionary webinar, just click here. We’ll be revealing, among many things:

- How to do short sale and REO flips with ease, without using any of your own cash or credit
- How to fund deals when your “C” buyer wants to get an FHA loan (if you don’t understand this, it’s even MORE reason for you to get on this free training webinar with us)
- How to close deals when Bank of America (Countrywide) tells you that you have to hold the property for 30 days

Plus much, much more

Please join us for the webinar on Wednesday evening. Just make sure that you register here first.

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Watch the movie below, and then join us on an exclusive training webinar (details below)

Are you ready to finally be able to fund every single one of your short sale deals?
Now it doesn’t matter if:

- Your end buyer has an FHA loan (Now it can be funded)
- If Bank of America or Countrywide tell you “You can’t sell it for 30 days” (Now it can be funded)
- The REO or short sale that you’re trying to flip has seasoning requirements (Now it can be funded)

If you’re asking yourself “But Justin, how can this be?”, then you simply MUST join me for a special training webinar this Wednesday evening, at:

6pm PST
7pm MST
8pm CST
9pm EST

You can register for this FREE training event by clicking here.
We’re going to reveal EXACTLY how you can start buying and flipping short sales and REOs without using any of your own cash or credit, and we’ll show you how to get around all of the banks strict financing restrictions so you can get CASHED OUT of all of the great short sale and REO deals that are out there.

I’ll “see” you on the webinar Wednesday night (6pm PST/9pm EST) but make sure you register first by clicking here.

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