REI Marketing Tips

Last night I held the first ever “Short Sale Approval System” training teleseminar. Hundreds of people joined us as we reviewed how you can get tons of short sales approved, in writing, in 30 days, guaranteed!

I am posting the replay to the audio below, but before I do that, i want to make some important clarifications about last night’s call:

1. I kept telling everyone that the correct email address to send your deals to for evaluation was leads AT ShortSaleApprovalSystem.com. That was INCORRECT! The CORRECT email address is deals AT ShortSaleApprovalSystem.com. As you can see, I was suffering from a mild form of dyslexia last night…LOL.

I have corrected the email address so that moving forward, BOTH email addresses work. However, if you sent in a deal last night within the first two hours, please RESEND the email.

2. Many people on the call were asking about “what about if there’s 2+ mortgages on the property. In that instance, as long as it’s a “mix and match” of the lenders (listed below) we can handle them. In the case where only the 1st (but not junior) lien is with one of the lenders listed below, we can still work it, but you’ll have to work on the 2nd mortgage yourself. IMHO, the best thing to do is to stick with files that only have 1 lender, or if 2 lenders, it’s a combination of those below.

3. In the training I reference “the snake”. We’re taking part in a pilot program for this lender on Monday (we’re picking up 2 new deals tomorrow). I’ll let you know as soon as this is ready for public consumption, hopefully very soon.

Okay, here is the audio so you can listen (again). Also, below the audio, I’m going to a “matrix” showing you each lender, and their requirements. You need to listen to the call in detail to understand the matrix below. Please don’t send in any deals without first listening to the call below.

I know that I’ve been promising you all week that I’d have a new video sharing the biggest “Takeaways” from my marketing seminar this past weekend.

Well not only did I attend a marketing seminar, by my business colleague Miguel attending Ron Ballard’s short sale investing seminar this past weekend as well. For those of you who don’t know Ron, he’s California’s #1 short sale attorney.

We decided to divide and conquer, so I did the 3 day marketing seminar in San Diego, and Miguel drove up to Ron’s all day event this past Saturday in Newport Beach.

We recorded a very brief video where we each share our 2 biggest “Takeaways” from the weekend, and correlate them directly to real estate investing:

Also, I have sent you a couple of emails about posting properties to Sellpoint, the easiest way to distribute your property listings to boatloads of sites across the internet, all with a push of a button. You simply MUST sign up a for a free account here. Also, tell 3 friends and well….you’ll just have to visit the page to find out what cool FREE goodies you get.

Oh yes, and one other thing: add me as a friend on Facebook if you’re on it!

It’s Saturday today but our team is hard at work: I’m heading to a marketing seminar today, Dreama is working on a new (secret) product, and Miguel (you met him in my last video we posted about piggy backing off of Chase Mortgage’s marketing) is headed up to Newport Beach, CA to attend a 1 day seminar with California’s #1 short sale attorney, Ron Ballard.

Are you doing any work today?

Although I’d much rather be sitting around watching the World Cup, but, the potential things I can learn, partnerships I can create, and joint venture partners I can find at the seminar here in San Diego today are far more important. Sometimes, to get to where you want to be, you have to put in a little bit of extra effort.

Speaking of learning and extra effort, I’m hosting a “2nd chance” webinar on Monday night, with my friend Jason Medley. Jason has a nationwide database of private lenders, AND he’s going to show you his latest and greatest: 30 Day Transactional Funding!

The webinar is going to be at 6pm PDT, 7pm MDT, 8pm CDT, 9pm EDT on Monday, June 28th. You can register for this free training right here.

I’d also like to remind you about the earlier blog post I wrote showing you how to get a flood of free traffic to your website. All you need to do is to leave a comment here on one of my blog posts. Pretty darn simple huh?

Anyway, no matter what you do today, enjoy your Saturday, and make sure to register for Monday’s “2nd chance” webinar showing you how to access a nationwide database of private lenders who are ALREADY lending their money for real estate deals, AND how to get 30 day transactional funding for your business.

I’m hosting a free training this Wednesday, June 23rd at 6pm PDT/9pm EDT where we’ll be showing you exactly how to find more private lenders for your real estate investing business. Discover how you can get a list of people who have used private funds to finance real estate deals in the past! These same people want to fund your real estate deals, and on Wednesday night’s training, we’ll show you exactly how to find them.

To get registered for this free training for real estate investors, simply click here.

Last month I wrote a blog post about how Chase Home Finance had opened 51 “Home Ownership” centers across the country. These centers were to provide free foreclosure and loan modification counseling for anyone who was behind on a Chase mortgage.

I mentioned this and asked people to find creative ways on how they could use this information to grow their business. I actually went out to one of the Chase Home Ownership centers here in San Diego, but discovered that they don’t refer any business out. Even if the homeowner is denied a loan modification!

But I knew that these were high traffic areas with highly targeted prospects: people behind on their mortgages. I recorded a quick video to show you how we ended up targeting these homeowners:

After you watch the video below, please leave a comment. I installed a new plug-in on my blog, and it automatically gives anyone who lives a comment on my blog high ranking, one-way back link to their site just for a leaving a comment.

Now why would you want to do that, you ask? Well, one of the best ways to get your sites to rank higher in the search engines is to get lots of ONE WAY links coming to your site. That’s because Google sees each link as a “vote” in terms of relevance and popularity for your site.

Normally this is very time consuming, but I found a new Wordpress plugin called “Top Commentators”.

The Top Commentators plugin actually lists the top 10 commentators on EVERY PAGE of the bloggers blog WITH a one-way link back to the commentators website! Do you see how big this can be? If you are ranked as one of the top 10 commentators on a blog with 50 pages you’ll instantly get 50 one-way links pointing back to YOUR website! How cool is that? What if the blog had 100,000 webpages?

So here’s how this works…

You need to find blogs that are using the Top Commentator plugin (do a Google search) and you need to leave RELEVANT, USEFUL comments on those blogs.

So where do you start??? Here’s where you can help me, help you…

If you look on the right side bar you’ll see that I have the Top Commentators plugin installed. And because I have only a few comments at this time, YOU can easily become a Top Commentator listed on this blog with a one-way link back to your site! And yes, my blog will be is continually growing, which means more and more links and free traffic back to your website over time.

So there you have it…a free way to get quality traffic. All you need to do is post a USEFUL comment here on the blog. I figured that this post was the perfect start, because there’s a great video on here.

So happy investing, let me know how you enjoyed the video, and leave a comment and start getting MORE traffic back you to YOUR website!

I finally found the hidden video footage that I recorded last month with “Attorney X” when I first met him in Los Angeles last month. Check out what he has to say, and then make sure that you register for the training that we’re hosting by clicking the link below….

Ready to register? The training is this Thursday night, June 10th at 6pm PST/9pm EST, and you can register for free right by clicking here.

Quick! Have you registered for the Commercial Foreclosure & Short Sale Training Q&A Webinar tonight? You’re invited:

Don’t miss this webinar, register now by visiting www.REIMarketingTips.com/cfwebinar
Don’t forget that Karen Hanover & DC Fawcett are going to be answering your questions LIVE, on the call tonight. Nothing will be sold on this call, so do your best to attend it. There are 2 times you can choose from. Register now for this Commercial Foreclosure & Short Sale Training Webinar.

As a special bonus, I’m going to give away an Ipod Nano for anyone who attends the training tonight, and posts their big 3 “Aha” moments from attending the training.

To eligible for this prize, simply attend tonight’s 100% free Q&A training where nothing will be sold and list your 3 big “Aha” take aways from the training. Dreama and I will judge and then award the prize.

Karen Hanover, commercial foreclosure & short sale genius got on camera with me to record this short 1 minute video for you.

Watch it now:

The site to visit is www.REIMarketingTips.com/cf
If you have EVER had an interest in commercial property, commercial foreclosures or commercial short sales then check out this FREE video that Karen made for you:

http://www.REIMarketingTips.com/cf

It shows you EXACTLY how to find boatloads of motivated sellers for commercial properties.

Last night’s webinar about Debt Settlement simply blew people away! This was a webinar that presents a huge business opportunity, and you can get started without having to pay a single penny!

Watch the webinar now, and then take action and get registered to start offering debt settlement. This is a huge revenue stream right under your nose that you might be missing out on.

Debt Settlement is a GREAT reason to reach out or contact a lead that you haven’t heard from in a while, or who was “on the fence”. Watch the replay now, no credit card required!

I often get feedback not only in my own investing business, but also from students around the country, who get frustrated because other people, (often times realtors with whom they’re trying to network with) tell them that flipping short sales “illegal”.

This actually happened to one of my door knockers very recently. He was calling a home that was listed for sale (evident by the sign out front). After speaking with the owners and getting the agents contact info, he called the agent to let him know that we would like to write an offer on the property (tomorrow).

The agent said that his father had recently been to a DRE seminar here in California, and apparently a CAR attorney had told his father to “steer clear of double escrows”. (Important note: this is 100% hearsay, but let’s assume for the purpose of this blog post that the information is correct).

The agent asked us if we could “send him something” in advance of our meeting. I figured that this might be happening to other people out there as well, so I have included some of the email that we used, so you can use it in your own marketing as well.

Please note that the information below is meant for an email (and NOT a flyer) simply because it contains links. Feel free to copy and paste and use as you see fit:

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Recently, Freddie Mac, FHA and Wells Fargo have all made major changes to their business models to allow for short sale properties to be flipped, legally and ethically. In fact, that’s what me and my company, www.SaveMeFromForeclosure.com do.

Now before you get worried about thinking that we’re doing something “illegal”, I want to point you to 3 specific bulletins from these three major financial institutions that have been issued in the last 6 months:

First, in October of 2009, Freddie Mac released a bulletin that you can download here: http://www.freddiemac.com/sell/guide/bulletins/pdf/bll0924.pdf. On the first page of this bulletin is link to Freddie Mac’s Best Practices for Loans Involving Possible Property Flips, which can be found here: http://www.freddiemac.com/sell/guide/bulletins/pdf/bll0924xA.pdf. Most interesting to note is that Freddie Mac says that

“A property involved in a flip may be resold on the same day or within days, weeks, or months of the purchase. In some cases, the seller of a property flip never holds title to the property, but instead sells or assigns their interest in a contract to purchase the property to a third party.”

Freddie Mac then goes on to say that:

“Property flips are not inherently illegal and not all transactions involving a rapid purchase and resale are improper. Legitimate property flips are acceptable transactions in connection with loans purchased by Freddie Mac.”

Finally, Wells Fargo, who issued more mortgage loans that any other company in 2009, has now allowed their borrowers to buy properties that are being flipped by others. You can see this internal document that Wells Fargo mortgage lending released at the beginning of 2010 here: http://www.macedesigns.com/clients/srec/WellsFargo.pdf

So why is this significant? Three MAJOR players in the United States housing industry are changing their policies and business practices to allow for short sale flips and for homeowners to get mortgages where the seller is “flipping” the property to the buyer.

I’m sure you’ll agree with me that if 3 big time banking giants like HUD, Freddie Mac and Wells Fargo are making these changes, they’re accepting the legitimacy of short sale flips and them as a viable way to help eliminate foreclosures and help rebuild and stabilize the housing market.

In fact, last fall, before 2 of the 3 major announcements were even released, Mr. Lem Marshall, Special Counsel to VAR (the Virginia Association of Realtors) posted an article in their Commonwealth Magazine, a publication that is “A journal for real estate professionals published by the Virginia Association of REALTORS®”

You can read the entire article here.  (The main article is on page 12 of the publication, which is page 14 of the PDF), or, if you prefer a quick 2 page PDF document extracted from the magazine covering this very specific topic, you can download it here. What’s important to note, however, is how Lem ends the article, and his analysis of short sale flips, with the following paragraph:

So who loses? Nobody. Even the tax collectors and insurance folks come out ahead, as they get payments from owners making productive use of the asset. We all gain when inefficiency, uncertainty, and waste are squeezed out of the system. And we help hasten the return of reasonable market valuations, something of great benefit to our communities at large.

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Hopefully that the information can help you in your business.  I would recommend writing the email in your own voice, or even taking the information above and making a 2 or 4 page flyer that you can use to market to agents with short sale listings.  I’m actually in the process of doing that myself, and it will be made available to our community of exclusive SaveMeFromForeclosure.com local representatives.

However feel free to copy and paste any of the information (and links) in this email and use it in your marketing.  I would love get your opinion on what we’ve included here, and how you’re using it in your business, if at all.

Also, if you have any success stories (or challenges) using this information please feel free to post them here in the comments section.  We love hearing success stories, but if you have any challenges using this hopefully as a community we can help you further.

Happy Investing!