REI Marketing Tips

On Sunday, July 15th at 9:06pm PDT, Stella James Elaine Lee was born into the world!

Dreama and I are truly ecstatic over the birth of our first child, Stella. She came into the world as a whopping 9 lbs, 3 oz healthy baby!

The last 11 days have been a whirlwind for us, so please accept our apologies for our tardiness in getting this information out. You can see picture of Stella below.

Also, we wanted to announce the WINNER of our contest:

First, thanks to EVERYONE who entered into the contest. Because we had a girl, everyone who predicted boy (like Dreama and I did) were eliminated from the contest. That left only people who picked girl.

Megan Malouin, from San Diego, CA, correctly guessed “girl” with a weight of 8 lbs 10 ozs. Since no one predicted a heavier girl, Megan is our winner!

Thanks Megan, we’ll be contacting you via email shortly.

For those who didn’t win the prize, fear not…..we’ll be announcing “Stella’s Summer Special” very soon.

Thanks to everyone who entered, and be on the lookout for many more great things to come from us!

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Well if you read my last post, you know that we are expecting a baby, and he/she (we don’t know the sex) is now NINE days past due. Naturally, we are very anxious, but we wondered how all of our real estate contacts could have some fun with the waiting game, and also help their investing business.

So we are pleased to announce that we are having a baby pool!
That’s right, all we ask is that you post a comment to this blog. Please include your name, your county (and state), and then most importantly:

1) The sex you think the baby will be
2) The weight (pounds and ounces) that you think the baby will be

We’ll give away a prize to the entrant who selects the correct sex AND guesses the closest weight (you can go over or under, this isn’t “The Price Is Right”) .

What’s the prize?

Well, we’ll let you try out our EXCLUSIVE www.SaveMeFromForeclosure.com affiliate program for FREE for 4 months. In other words, you’ll get:

• $500 set up fee WAIVED
• 4 months of NO monthly billing
• Access to our library of marketing materials: postcards, letters, print ads, free reports, etc (this is a huge value, as we just spent thousands of dollars with a professional copywriter revamping our direct mail pieces)
• EXCLUSIVE access to all of the web leads for your county
• Access to our loss mitigation partnerships: give your prospects the ability to save their homes, and earn money while doing so, without doing ANY of the work (collect NO fees or paperwork, just submit a form on a website and move onto your next deal)
• Follow a proven method that has allowed Dreama and I to work in foreclosure investing full time since 2004, and has helped us do FOUR six figure deals alone in the past 2 two years (yes you read that correctly, in the past 2 years we have done FOUR transactions that netter over $100,000 in profits EACH)

If you know that your foreclosure business is ready to go to the next level, but you want a formula to follow, then look no further! And the best news for you is that we’re celebrating the (impending) arrival of our first baby with a pool that you can win and benefit from.

Get started now, just post a reply. Make sure you include your name, county (and state), the sex of the baby, and its weight (in pounds and ounces).

GOOD LUCK! The lucky winner will be notified after we return from the hospital, but feel free to check the site for updates and pictures!

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Was 07-07-07 a lucky day for you, or just another day in your life?

For me, it was my birthday! Not that big of a deal, because I’ve had many birthdays before…but this year, I thought it was going to be special.

That’s because my wife Dreama is pregnant with our first baby, and the due date was actually July 4th. Secretly, however, (well actually not secretly, I told everyone who asked, and even those who didn’t ask), I was hoping for the baby to be born on 07-07-07.

To share my birthday with our firstborn? Nope, I just thought that it would be a really lucky baby. I mean, I read all of these articles about how people were getting married on 07-07-07, but can you image being BORN on that day, when you had absolutely no control over it?

Well, 07-07-07 has come and gone, and still, even today, we still have no baby!
Yes, that’s right: Dreama is now 6 days past due, and we’re still waiting…patiently…sort of.

What is the reason for this post then?

Well, I just wanted to give you an update on what’s going on in our lives, and, from a business perspective, set the appropriate expectation levels for my availability over the next couple of weeks.

Dreama and I plan on taking time and enjoying our new family member, and relaxing for a couple of weeks. We have been working very hard the past few months, running two companies (SaveMeFromForeclosure.com, LLC and also our own Real Estate Investing company, JL Investing, LLC) and trying to get as much done as possible before the baby arrives.

If you’re interested in becoming an affiliate, there is no better time than now. In fact, we’ve been investing a ton into our company lately:

-We hired a full time SEO person just to work on Search Engine Optimization for www.SaveMeFromForeclosure.com
Our new SEO person is great, and we’re making great progress. Check us out on Google for yourself.  I believe that there’s a such bar on your right on this page.  Just enter such key terms as:

“stop foreclosure”
“how to stop foreclosure”
“stop foreclosure avoid bankruptcy”
“avoid foreclosure”

I think you’ll be impressed with our organic search results. However, we’re hardly satisfied. In fact, we won’t be satisfied until we’re in the top 2 of Google for those (and many more) key search terms.

-We’re also working on some top secret projects that will really help our SEO efforts on a local level. In other words, we are optimizing our site at a state, county and city level as well. I can’t go into many more details, but suffice it to say that the project we’re working on should yield some great results on the local search level.

-We just finished a new project with a well-respected, experienced copywriter for our new direct mail campaigns. These direct mail campaigns will be available to all of our affiliates in the next 24-48 hours.

We’re extremely proud and excited about these new postcards and letters: they’re very well written, and most importantly, in keeping with the SaveMeFromForeclosure.com theme, they allow us to STAND OUT from our competition, differentiate ourselves in the marketplace, give homeowners facing foreclosure a choice, and show you how to monetize your leads whether the homeowner keeps or sells the home.

I’m not sure who else is delivering such a powerful message…

Finally, we’re trying to introduce you to products that we have purchased or tested ourselves. I’m on a lot of other real estate “lists”, and I can’t believe how many solicitations some of them make! To date, we’ve only mailed you a few sales pitches, but please know that I have personally purchased every product I’ve promoted. Will that change? I don’t know, but if it does, you’ll be the first to know about it.

Well, that’s all for now. I’m glad I finally got to send you this message. If you’re ready to get signed up as an affiliate of www.SaveMeFromForeclosure.com, please be patient, because Dreama could go into labor any minute now. If you are thinking about getting signed up, you might want to drop me a quick email letting me know. As you’re aware, we only have ONE person per county, and then we don’t sell it again, as it’s an EXCLUSIVE.

Finally, to all of you CA, TX, and FL people reading this:

WE NEED YOUR HELP!

We get way too many leads for these states with not enough AFFILIATES.

I’ll be sure to post pictures of the new member of the family as soon as he/she is born. Check this blog for pictures!

Happy Investing,

Justin & Dreama

PS- Get signed up as an affiliate now, before you counties are taken!

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Now that you know where you can get a list of PreForeclosure properties, how are you going to market to them?  Everyone always asks me “what marketing methods work best for you?�  I love answering this question, because the answer is simple: a little bit of everything.

            If there’s one thing that I’ve learned about marketing to PreForeclosures, it’s that there’s no magic silver bullet that is going to guarantee you success.  You really have to test, tinker, try and most importantly implement multiple different strategies to market to PreForeclosure properties.

            Different people respond to different types of marketing, so you need to have a nice balance of all different mediums so that homeowners know that you offer a service to help them stop foreclosure.

            For starters, I like to use direct mail, both letters and postcards.  I can contact a lot of people using direct mail, and mail to them repeatedly.  As many people in the direct mail business will tell you, it’s all about repetition and numbers.  In other words, even the biggest Fortune 500 companies in America are ecstatic when their direct mail campaigns generate a response rate of greater than 3%!  You have to be patient and stick to your plan in direct mail.  Don’t give up if you mail to 100 homeowners and don’t get a great response.

            Repetition is also a huge factor when implementing a direct mail campaign.  Don’t just mail to the homeowner once (in fact if that is your current plan, I would tell you to save your time and money and not even bother).  Multiple mailings are best, in other words, mail to the same homeowner four, five, six, even seven times!  Make sure you space out these mailings and test your different mailers to see which pieces have the best pull.

            I also like print advertising as a way to mix up my mediums.  I do not, however, recommend your city’s largest daily newspaper.  It’s expensive, and our testing has found that these ads don’t pull well.  Instead, we prefer to use smaller, local community newspapers, along with papers such as the “Penny Saver� and the “Thrifty Nickel.�

            Bandit signs can be a fantastic, inexpensive method to get your phone ringing as well.  Signs placed at strategic intersections are sure to be seen by many people.  Before hanging any signs, however, you want to make sure that you’re in compliance with your local government ordinances. 

            In today’s Internet age, you’ve also got to have a website to better market your business and reach your prospects.  Ask yourself this question: how do you feel about a company when you ask them for their website address and they don’t have one?  Our online strategies are detailed in further articles, but suffice it to say, you need a website for your business.

            There is no one magic way to market to PreForeclosure prospects that works the best: different people respond to different types of marketing.  Some go online, some are offline, but if you have a nice combination of both you can quickly brand yourself in your local market

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I direct mail to the latest Notice of Default filings in the 3 counties that I currently invest in, and my unique mailings generate a ton of leads for me.

However, I also like to market to PRE PreForeclosures: homeowners who are 90 days past due on their mortgage.  How do I get this information?  Well, I get a list of such homeowners.  These lists must usually be purchased in blocks of 5,000 names, however using the purchase power of the SaveMeFromForeclosure.com community, you can just purchase leads for the zip codes, counties, or cities that you’re interested in.

When we mail to these lists, we use a fantastic, inexpensive service from the USPS.  To learn more about this service, please visit this link.

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