REI Marketing Tips

We’re all experiencing it right now:

It’s easy to find good deals and buy properties, but what about selling them? Lots of deals to be found, but you need an exit strategy, correct?

In my business, we sell most of our deals retail. We don’t wholesale that many properties. It’s just our strategy, and there’s nothing right or wrong about it. I can also tell you that the selling of properties isn’t the strongest part of my business. Hey, I’m just being honest here; we’ve always been great at finding properties to buy at a discount, but when it comes to selling them quickly, well, let’s just say it’s a part of my business that I’m working on.

My wife Dreama, as many of you know, is a Keller Williams agent. She has her license there for us to take advantage of the MLS, but is not an active realtor, in the traditional sense. However, when we want to sell properties for full retail value, we leverage her position there, and obviously take a discounted listing.

Well this property wasn’t selling. We weren’t sure what to do, but then, as I have referenced many times in the past couple of months, I implemented a strategy I learned at the Virtual Investing Seminar in New Orleans:

At the seminar, we had a roundtable discussion one day on how to move properties in a slow market. EVERYONE said that you need to sell via auction. This book was recommended:

I immediately went out and purchased it. However, due to our travel schedule and Thanksgiving, we weren’t able to run our auction until this past weekend. If you can believe our luck, it SNOWED on Saturday and Sunday. It rarely snows here in the Pacific Northwest, and when it does, the rain usually comes and washes it away.

Well this past storm, this past weekend, we got a good 3-4 inches of accumulation. Most people here aren’t fond of driving in the snow, and we felt like it might be a disaster. However, we went ahead with the auction nonetheless. While many folks did not make it out, many “real” buyers did. And, just as the book says, we sold the property in 5 days!

I’ll share the numbers with you, so you can see that we did leave some money on the table:

Purchased for $171k
Holding and closing costs, plus cosmetic repairs and staging: $10k
Total cost: $181k

Marketing costs for 5 day auction: $1k
Price SOLD on Sunday night: $213,500

PROFIT: $31k

Now, let me tell you about the downside. I truly feel that the property was worth what we had it listed for; $239k. Take out the buyers commission that we would have had to pay, and we potentially left $15k on the table. I can already hear some of you talking now about how this wasn’t a success, because I left money on the table.

My retort would be that the property is SOLD, and I am moving onto the next deal. We all know that in the current market, holding costs can eat you up. According to my calculations, we sold for 89% of fair market value, with NO commission paid.

Look, I know that this deal isn’t what the GURUs teach you: they would have told me that I should have paid 65% of ARV less the cost of repairs. They would have told me to flip it quickly, and that I never should have closed on it (I used private funds).

But the bottom line is that we made a profit of over $31k in a slower market. Our average profit per deal in our investing business is $43,243.59. We have a TARGET per deal profit of $30k, and we don’t do a deal unless we can make a SLAM DUNK $25k.

I’m sharing all of these numbers with you so that you know I’m not here to play games or make up numbers. 5 day auctions work, and if you’re investing and need to move a property, I whole heartedly endorse this book:

As further proof to my ringing endorsement of this book, my friend Coling Egbert, CEO of RealEstateInvestor.com, is going to interview me about my 5 day auction this Friday. As soon as I get the audio, I’ll post here it here for everyone to listen to.

If you have any questions about the 5 Day auction, feel free to send me an email. Better yet, listen to my audio. I’ll also include some free giveaways that I used in my auction that made it a success.

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Finding the right investment property is only part of the successful real estate investing equation. Finding the right financing to make the deal work is what makes it all come together. The right mortgage broker to bring it all together takes time and persistence. 

What is a mortgage broker? The role of the mortgage broker is to bring together a borrower and a lender through a real estate transaction. Mortgage brokers have access to lot of mortgage services and products at wholesale prices and they in turn market these services and products to their customers. Mortgage brokers familiar working with creative real estate investors are usually adept at providing creative financing in order to maximize the investor’s return on investment. Who you ultimately choose to handling the brokering of your real estate transactions is one of the most important aspects for making money in real estate. 

For the real estate investor the mortgage broker plays an important role in the real estate transaction. Mortgage brokers are specialists in that they have in-depth knowledge about the mortgage market. Mortgage brokers with your best interest in mind should work to locate the best financial solution from the available options. They have access to more number of lenders and sometimes might even help the borrower to get mortgage from a mainstream bank itself.  

One area where mortgage brokers really shine is processing the paperwork necessary to complete a real estate transaction. No real estate investor could be successful without their broker handling this onerous chore. As a real estate investor you want to know all your options and a good mortgage broker does this searching for you. They also can negotiate well with the lender and get the best possible interest rate to the borrower. 

Finding the right mortgage broker is no different than finding the right realtor. Both are critical to your success. It’s a matter of researching the area where you intend to conduct your real estate transaction. One of the best ways to find a good mortgage broker is to network at your local Real Estate Investor Association or club (REIA).  Here you’ll find mortgage brokers who understand your business.  Make sure that they can help you get your buyers qualified for when you have a house that you need to sell. 

Since real estate investing is outside the mainstream of typical real estate the wise investor should have some specific questions ready to screen mortgage brokers for the job. For example: 

1. How long have they been a mortgage broker?
2. How long have they been brokering real estate transactions involving investors?
3. How many deals involving investors have they brokered?
4. Can they provide references to confirm these transactions?
5. How available are they?
6. Will they work evenings and weekends if necessary to get the deal done?
7. What are their fees?
8. Are they negotiable?
9. Can they help you fund deals for houses that you are going to sell?
10. What about for houses that you are carrying the financing on, can he help those tenant-buyers get refinanced into conventional loans to cash you out?

 

These are by no means all the questions you should ask. Ask other investors how they interview a mortgage broker. As you gain experience in real estate investing your list of questions should grow.

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Real estate investing can be a rewarding business if you make the right choice in hiring a title escrow company. The right escrow officer can mean the difference between a smooth and rapid closing or a complicated, delayed closing, quite possibly filled with costly mistakes. You cannot be too careful when selecting a title escrow company.

As a real estate investor your needs are quite a bit different than the average home buyer and the escrow title company you choose should be able to accommodate any and all of these. When communicating with the title escrow company it is prudent to ask for their most experienced escrow officer, especially one who has worked with real estate investors. Ask if they have worked on any real estate deals involving creative workarounds. Ask for referrals from previous real estate investors they have worked with. Insist that this person be the only one to handle your work.

Remember that you will be working closely with this individual during the whole process and they become like a personal secretary whose job it is to comply with your instructions. Here are a few questions to ask a potential title escrow company or officer:

1. How long have you been an escrow officer?
2. How long were you an assistant before you became an escrow officer?
3. Do you have an assistant? Are they familiar with the files?
4. Are you comfortable closing “creative” real estate deals.
5. Can you do “subject to” closings, simultaneous closings, etc
6. What are your hours of operation? If needed can and will you stay late?
7. If needed can you meet a client for a signing away from your office?
8. What methods and frequency do you use to communicate the status of your files and to whom ?
9. What recording times are scheduled for your company?
10. How do you handle escrow collection accounts?
11. Will you insure an all inclusive deed of trust?
12. Do you have a notary available?
13. What are your escrow fees?
14. What are your funding options?
15. What is the method and turn around time for property profiles?
16. Do you have an after hours service for title information?
17. What do you expect from me?

These are but a few questions to get started with. Build your own checklist of questions as you go.Once you have completed your search process choose the escrow agent that you would feel most comfortable working with. Your choice of escrow agent may be one of the most important decisions you make as a real estate investor.

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You must build of team of successful people around who can help you build your business.  Each one should be able to help you accomplish a specific tasks associated with your business.  The better your team, the better you business will become.  You team should include, but not be limited to: title/escrow company, Real Estate Agent, Mortgage broker, private lender(s), Real Estate attorney, and general contractor. 

The savvy investor realizes they cannot do it all themselves. Smart real estate investing requires a wide range of professionals with different skills and abilities. The successful team is far-reaching and includes realtors, property appraisers, home inspectors, contractors/builders, mortgage lenders, Insurance agent, Escrow officer, banks, property managers, attorneys, accountants, sign companies, printing companies, Cleaning person (important if you want to do a quick turn around),website design and promotion, and a partner depending on the complexity of any given deal.  

Considering the amounts of money involved in real estate investing and the potential for loss the investor must take great pains to choose their team with care. Keep in mind the team is only as strong as its weakest member. Choose well and you have a team assembled you can literally “plug in” on any deal in the future. Because of the financial risk involved it is advised that you meet and interview each potential team member. Determine if they possess the same ethics, morals, and business acumen as you do. You may “sift some chaff to get to the wheat” but the effort will be well worth it.  

The first question on many an investors mind is where to start looking for prospective team members. Unfortunately there is no handy list of trustworthy, goal-oriented individuals waiting for you to call. I suggest starting your search by seeking a referral from a successful peer you already know in the same business. This helps smooth the way with those individuals you contact. 

One of the best ways to find good partners is to visit your local Real Estate Investing Association or club, often known as a REIA.  Here, you’ll find many like minded individuals, and you’ll be able to get referrals from your peers, many of whom have faced the exact same hurdles as you are.  These referrals are often great, because many of them understand the nature of your business, especially if you’re involved in creative real estate investing. 

Getting your real estate investing team in place will take time and diligence, but the payoff at the end should make the effort worthwhile.  It’s a key component to becoming successful, full time investor. 

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If you polled one hundred successful real estate investors and asked them to name one of the most important members on their team I would be willing to wager that all of them would put a competent real estate attorney near the top of their list. Real estate attorneys can with their expertise save you hours of aggravation and not to mention thousands of dollars that might be lost because you didn’t understand the contract you were signing.  What are some of the qualities and expertise a good real estate attorney should have?  

• Can they help you with your contracts in a timely fashion?

• Will they make sure you are compliant with the local state’s laws where you made or are planning to make a purchase?

• Should be able to help you assign contracts legally and easily.

• Be able settle any disputes that might arise.

• If you own rental property help with tenant issues.

• Point out any loopholes in a real estate contract and partnership agreement that could have a negative impact on your real estate business.

• Help you keep as much of your profits as legally and ethically possible.

The role of real estate attorneys is also being expanded by the increased complexity of the arrangements and the shorter time frame in which clients expect the deals to be done. Real estate investors cannot afford to wait for deals to happen. They are in the business to make a profit. The longer they have to wait for a contract to be reviewed, or a dispute to be resolved cost the investor more and more money day after day after day.  Finding the real estate attorney to suit your needs is no simple undertaking. If you plan on pre-foreclosure investing, as many real estate investors today are, then it is all the more important to obtain the services of a competent lawyer. Remember this is the person you are going to be leaning heavily on to keep you out of legal hot water. You want to focus your energies on creative and successful real estate investing and unless you have the time and patience to go through the phone book calling every real estate attorney listed then I suggest you ask for referrals. One good referral source is to contact the local REIA (Real Estate Investor Association) in the area you are interested in. If you know attorneys who specialize in other areas of the law ask them who they might recommend. Do not rush this selection process. If you do you may end up with an attorney who gets you into more trouble than if you never had one in the first place.

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Real estate investors dream of finding a motivated seller. Not only is there the potential to make a substantial profit, but these types of sales typically close faster than traditional real estate transactions. Finding these motivated sellers is part of creative real estate investing, and then connecting with them. How you reach these sellers depends on your skills and resourcefulness, but among the dozens of options available using a well-written, strategically placed newspaper ad is considered one of the better options.  

 

Utilizing a newspaper ad is a tried and true method to find motivated real estate sellers not just in your market but any area you might chose. The trick is figuring out the format and wording to use, the rest is just details. 

 

Much like a direct mail letter or postcard the type of ad you run depends on the type of motivated seller that you are trying to find. If you want to run a print ad in a big city paper then be prepared to shell out some big bucks. Running a classified ad in the same paper may cost less than $50 per month. One thing I have learned is the big city papers aren’t always the best route to take. The smaller papers seem to give me the most bangs for my buck.  

 

If you are just getting started I suggest running a classified advertisement and see what kind of response you get. Many times one classified ad is all you need to attract a sizeable amount of motivated sellers. Just make sure that you test, test, test your ad. Your main goal as a real estate investor with any advertisement is to get the phone to ring. 

 

Having a good understanding of the real estate market will help you plan your next move. Once you know the type of real estate market you are dealing with you can begin to advertise accordingly. One important consideration is the day of the week you run your advertisement. Weekends have historically shown to have a higher readership. Running your ad in the Saturday and Sunday editions will cost more than during the week, but it is your best chance to get your ad in front of a lot of prospects. Don’t completely rule out the daily papers. They are still a good source for finding motivated sellers. If you can afford it try out both weekend and daily editions to find out which works best for you. 

 

Consistency is the key when running newspaper ads. Don’t run an advertisement for only thirty days. Unless you are willing to run the ad month after month then don’t bother getting start in the first place. You are just wasting your money. Remember you are playing a numbers game doing this kind of real estate investing. Running any ad for one month isn’t likely to attract any sellers. It’s a psychological thing in that people have to see the ad over and over for months before they trust it enough to pick up the phone and go online and fill out a contact form.  

 

Running more than one ad in the same paper at the same time can be highly effective. The more exposure your ads have, the more likely that you will get the desired response. If you can afford it place multiple ads in the daily and weekend editions to gain maximum exposure. Keep in mind that some readers may not be in the market today, but they may be next week, next month , or even next year. The more people that know that you are looking for property the more likely you are to find motivated sellers. 

 

When designing your ad always to remember to include your website address AND phone number. If you can swing it consider running multiple ads and have them list different contact numbers and website addresses. An 800 number costs about $25 monthly and you can use a single web page for the website address. This way you can effectively track which ad or ads are getting the most response.  

 

Newspaper advertisements can be a great way to find sellers if you understand how to do it correctly. It may take a little bit of trial and error, but soon you will begin to notice patterns. Certain headlines and wording will get you more phone calls then others – so pay attention to what works and what doesn’t. Always test and track your marketing, so you can continue using what works, and ditch the ones that don’t.

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For the savvy real estate investor marketing is the key component for success. For the beginning real estate investor learning some basic, but effective, marketing techniques is essential.  Real estate investors are in the business of buying and selling homes. Their goal is to buy, remodel if necessary, and sell the home as quickly as possible. Time is money in any business but never more so in the real estate business. Few investors use their own money to purchase property. They rely instead on financing, usually with different terms than those used by typically home buyers. Investors have a specific time span in which to flip a property. If they fail to sell within the desired time frame they start losing money with every day that passes. Real estate investors have to market in order to purchase and sell homes. Those who are good at marketing have a lot less work to do when it comes time to sell.

One inexpensive, yet highly effective method, if done properly, for marketing is the use of “bandit signs”. These are the ones you see at every major intersection spouting all manner of messages…“We Buy Houses”, “We Pay Cash for Houses”, “Sell Your Home In 30 Days or Less”, “Avoid Home Foreclosure”, etc. A word of caution about the use of bandit signs in your area is to check with the local government to see if they first legal to use and secondly what restrictions are in place for their use. For real estate investors looking to market outside their own areas consider contacting the local REIA (Real Estate Investor Association) to get information on the use of bandit signs in that area.  

Once you have determined that local laws permit the use of bandit signs it’s time to decide where you want them placed. Think exposure. Put the signs near all intersections leading into and around the area where the property is located. Don’t be bashful either. Put up dozens of signs. Put them on every entrance street leading into the neighborhood and at every intersecting block as well. The main goal is to attract a potential prospect’s attention.  Now begs the question of how should the bandit sign should be constructed. Size is important. Smaller signs can get lost in the background. One rule of thumb I learned from a sign shop owner was “Fifty feet away at fifty miles per hour”. He meant a sign should be big enough and easy enough to read by someone driving by fifty feet away at fifty miles per hour. If you think it sounds silly give it a try. It really works.  

The bandit sign has to be memorable. Look around at other bandit signs in your area and I’d wager almost all of them send just about the same message. Those signs showing no imagination tend to sit unnoticed thereby generating no interest for the real estate investor who put it their. If you find yourself stuck on how to design your sign then consider driving around and seeing which competitor signs catch your eye. Take a good look at those that do and determine what about these attracted your attention. Was the message clear and compelling? Were the colors used what drew you in? Was it the size of the sign? Determine what it is that drew your attention and mimic it. Also at a cost of $2.00 – $5.00 per sign you can experiment with your bandit signs until you hit on one that works.

If you find local laws do not permit bandit signs on public property you still have options. Ask friends and family to allow you to place signs in their yards. Offer to pay someone to allow you to place a sign in their yard if it get’s you better exposure. How do you get your signs placed? You can do them yourself if you are on a limited budget and live in or near the area. If you have the extra money to spend hire one of the guys who put signs for realtors.

Marketing with bandit signs is one of the more affordable options for successful and creative real estate investing to pre-foreclosures.. Inexpensive but powerfully effective when designed and used properly the bandit sign is easily one of the real estate investors best marketing tools.

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For most real estate investors their intention for buying a property is to improve it and sell it as soon as possible. In the perfect scenario the home would be in pristine shape, ready to sell, and nothing in the way of improvements necessary. Ask any experienced real estate investor and they will quickly tell you that almost every home they buy requires some measure of improvement to make it ready to sell. Whether it’s a quick coat of paint to give it curb appeal or a major remodeling a remodeling contractor often is the key to success with home improvement projects.  It is important to understand the difference between a contractor and a handyman. Many handymen will represent themselves as remodelers but lack the skills do all the tasks sometimes required to do the work. Most handymen don’t have a contractor’s license as it is not required in most states. A bona-fide remodeling contractor is fully licensed by their state of residence and should be able to handle all aspects of a home improvement project or supervise those completing some tasks. These include, but are not limited to – carpentry, electrical, and plumbing.Real estate investors need to do some footwork before hiring a contractor.

Finding a contractor is fairly easy, but finding the right one to work for you requires some due diligence. A good place to start your search is through professional organizations, the Better Business Bureau, and the state itself. One effective trick is to talk to the local home improvement centers to see if they would recommend any local contractors. Once you have contacted several contractors you should ensure they have the basic credentials. Are they licensed with the state? This gives you some extra clout should it come to dealing with any problems with the contractor that may arise. Some questions you might want ask:

1. Will the time frame for your project fit into their time schedule?
2. How much liability insurance coverage do they carry?
3. Do they have Workers Comp?
4. Can they provide you with references of home owners who are satisfied customers?
5. How soon can they get started?
6. Would they be willing to work in other locations away from their hometown?

These are basic screening questions only. As you get further into the hiring process more questions will arise.Once you have narrowed down your choices to two or three candidates ask them to give you an estimate for the job in question if at all possible. Even if you don’t yet own the home they should be able to access the property information online.

Once you have received all of the estimates take the time to compare them. Remember that cheapest isn’t necessarily the best way to go. Compare estimated time for completion, supply costs, and labor prices. Meet with the contractors again to discuss their estimates if needed. Also do not let anyone try to persuade you to sign any agreement before you are ready. You can become successful in real estate investing by being well informed, taking the time to completely research your remodeling options, and getting other opinions if necessary you will be able to confidently choose the contractor that will do the best possible job for you.

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The advent and explosive growth of the Internet has created countless marketing opportunities for the real estate investor. One overlooked, “old fashioned” method for marketing is being underutilized by new and seasoned real estate investors alike is the use of direct mail. A successful marketing campaign should include a recurring direct mail strategy.

How Do You Implement An Effective Direct Mail Campaign?

Before you put the first word on paper you must do some careful planning. The idea is to organize your direct mail marketing plan to give yourself the best chance to effectively reach as many motivated sellers as you can manage. Grab some paper and pencil and start by answering the following questions:

Who is my target market?

You have to understand what type of prospect you are going after. There are countless ways to make money in real estate and finding the right prospects with direct mail means your message should reflect the target market you are seeking. For example if you are focusing on single-family homes in pre-foreclosure then your message shouldn’t also include information you also buy tax lien foreclosures. Your prospect needs to feel you understand their situation and are speaking directly to them through your direct mail marketing piece.

Where Do I Get A List To Mail To.

Most mailing lists are worthless. Read that first sentence again and let it sink into your brain. There are countless list providers out there selling lists that are outdated and non-specific. Too many times real estate investors get caught spending thousands of dollars on a mailing list that produces nothing after all their hard work and money has been invested. Too late they discover the information is woefully out of date and inaccurate. Finding a reputable list provider will take some time and testing. Yes, you are going to have to test your mailings and a reputable company should allow you sufficient time to test their list. The best companies will ask you for a small deposit up front and once you are satisfied pay the balance. What Should I Mail And Is What Are Some Tricks I Can Use To Make It More Effective?

If you were to poll successful real estate investors on how they put together their direct mail campaigns and more importantly what tactics are they using it likely their “check-off list” would contain the following must do items:

• A well-written letter that clearly states what your intention is. You are in the business to make money. Buying houses for cash or retail isn’t considered creative real estate investing. You have to let your letter pre-screen potential sellers. Let them know your conditions and that if they are willing to be flexible it may be possible to close the deal in as little as 48 hours. Remember, you are looking for quality versus quantity.
• A postcard designed to let the seller know what is in it for them. You must get them excited, let them know what you can do for them, and what you can truthfully say to get them to believe you can help. Designing the postcard is a topic for another article as it is an art unto itself, but unless you have the time to create your own postcard I suggest you outsource this task.
• Make the mailing personal by handwriting their name and address on the outside of the envelope. How many times have you tossed without looking mail pieces that had your name and address stamped on them? How many of you would open a letter with your name and address hand-written, even it was from a complete stranger?
• Use unique stamps. I can only speak for myself that every time I look through my mail I notice stamps that stand out from the others.
• NEVER stop at just one mailing. If you have gone to the expense of purchasing a prospect list you owe it to yourself to exhaust all possibilities of marketing to it. It is infinitely better, and economically smarter, to send a letter or postcard five times to a thousand people than to send one letter to five thousand only once. You will likely get the most responses from your first mailing but often it takes more persistence to get through to some prospects.

If you plan on being successful at real estate investing you should harbor no doubts that it costs substantial amounts of money to initiate and maintain an effective direct mail campaign. When you put together the cost of postage, letter printing, postcards, envelopes, postage it adds up fast. The wise investor includes these costs in their marketing budget and understands this is an ongoing process.

Direct mail marketing is a creative real estate investing strategy that must be part of your overall campaign. Considered by some to be old fashioned” it remains one of the best ways for locating motivated sellers. Your goal is to find truly profitable deals and the means you go about doing this are contingent upon your target market, quality of the mailing contact, multiple messages to same contact, pre-screening ability, and finally your commitment to direct mail and an investment in your real estate business. Be organized and focused in your direct mail campaign and soon you too will be finding all the motivated sellers you can handle!

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There are many facets in real estate investing and all have to be done successfully in order to turn a profit. Arguably the most important choice is the realtor you hire to handle your real estate transactions. The realtor is pivotal to the success or failure of a real estate investor so it pays to pick the right one for you.  

Time is of the essence in creative real estate investing, but not taking the time to find the right realtor to handle your real estate transactions could prove costly both in time wasted and money lost. Here are a few suggestions for choosing the right realtor. Following these can improve your chances of getting a better realtor and a better deal on your real estate transactions. 

Research, research, research! This point cannot be stressed enough. Taking the time to do your homework on the realtors in the area you intend to business will save you money and aggravation.  

Local knowledge of real estate market conditions is priceless. The right realtor can keep you in the flow of the real estate market changes and legalities. Pick the right realtor and you have access to this knowledge, thereby helping you make the best decisions.  

Start by contacting realtors in the area that you are interested in doing business. The fastest way to locate realtors is on the Web, yard signs, local Better Business Bureaus, and Board of Realtors to name a few. One of the best ways to find a good realtor is to visit your local Real Estate Investing Association or club, often known as a REIA.  Here, you’ll find many agents who have experience dealing with investors. 

You’ll also be able to get referrals from your peers, many of whom have faced the exact same hurdles as you are.  These referrals are often great, because many of them understand the nature of your business, especially if you’re involved in creative real estate investing. 

Once you have contacted and set up interviews it is a good idea to have some basic screening questions (tailored to your needs as a real estate investor) ready. Here are some sample questions:

1.      Can this realtor help you run comps and pull sales history from your local MLS?2.      If you are selling retail, see if you can get a discounted listing agreement from them.3.      Find out if they work on REOs.4.      What buyers/investors are they working with that they can send to you on your properties?5.      What experience does the realtor have working with real estate investors? Can you check references of some of the resent real estate transactions?6.      Will your realtor be dedicated to you? How quickly will they return your calls, and how much time do they have to handle your real estate transaction. 

Again these are just a few questions to get you started. As you become more experienced you will develop you own checklist. 

Once you have completed the interviews it’s time to sit down and review each realtor you spoke with. Consider all the facts. Which realtor(s) did you feel most comfortable with? Which were too aggressive or not aggressive enough? Which realtor gave each question careful consideration before answering? Which realtor was honest enough to admit it when they did not know the answer to a question? This is where your intuition will come into play. 

For those realtors making the final cut you will need to check for licenses, training and recognitions from the leading real estate departments in your area. These licenses provide some protection in the professionalism where the real estate realtor is concerned. 

You will also want to discuss with the realtor what their terms, conditions, and fees are the contract they will ask you to sign. Ask if their fees are negotiable. There are many things to consider in all this. 

Once you are satisfied it’s time to choose the right realtor for you. Successful real estate investing involves some of the most important decisions you will ever make. It is only prudent to have the most support possible to make the right decision.

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