If you’ve been reading my blog, or getting my PreForeclosure Marketing Tips via email, then you know that I’m passionate about Loss Mitigation. When I say Loss Mitigation, in this context, I am specifically referring to helping homeowners save their home from foreclosure.

A lot of other investors that I meet ask my why I would even want to do this?

“There’s no money it in for me”
“I only make money when I buy a house”
“It’s too much work”
“I don’t know how to do it”

Well you’re in luck, because I’m about to show you how easy, and profitable, it can be.
But before I even do that, let’s take a look at the foreclosure landscape today:

Foreclosures are at an all time high. You can’t turn on the TV, open your newspaper, or launch your web browser without having some news about foreclosures hitting you in the face.

What does that mean for you?

Opportunity.

However, did you realize that there’s a new way to PreForeclosure investing that can be profitable, rewarding, and ultimately, the differentiator between you and your competition.

That differentiator is Loss Mitigation.

You see, we did our own study of all the homeowners that came through our website www.SaveMeFromForeclosure.com (thousands upon thousands) in the last three years and found that 80% of them wanted to keep their homes.

That’s right, when given the choice between KEEPING or SELLING their homes, 8 out of 10 leads cultivated on our website indicated they wanted to try and SAVE their homes.

If you can offer Loss Mitigation as a solution, you have a way to monetize those leads that want to KEEP their home.

Are you throwing those leads in the trash right now?

If so, STOP!

You’re throwing away money.

If you’re like me, you probably make your money buying and selling Preforeclosure properties. But before I understood exactly how to use Loss Mitigation as a door opener, and secondary revenue source, my income stream was as unsteady as a roller coaster! Now my income has increased to include a consistent stream of commission checks coming in every week, in addition to the bigger checks from investment properties.

In other words, to use a baseball analogy, instead of only hitting home runs (buying and selling Preforeclosures) my business now incorporates lots of “singles” (smaller checks from helping homeowners save their homes).

But maybe that isn’t you’re problem. Maybe you’re phone isn’t ringing at all. Or enough. Did you know that offering Loss Mitigation can actually help you buy more houses?

That’s a conversation for another day. For now, just remember, if you want to have a successful PreForeclosure investing business, offering Loss Mitigation is a huge part of it.



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